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Communications resources for faculty, students & staff

Submitted by Anonymous (not verified) on Tue, 11/18/2014 - 3:36pm

Every day, faculty, staff and students at the Faculty of Arts are making rich discoveries, engaging in the community, and being recognized for their efforts.

If you're doing something you think might interest the media and others, let us know. We'll help tell your story.

Communications & marketing can help

The Faculty of Arts communications and marketing team has in-depth journalism, promotional, marketing and writing backgrounds. Here's what we can do for you:

  • Promote a news story in the media, UToday, ArtsNow, social media and other venues
  • Help spread the word about Faculty of Arts events
  • Provide consultation when your department creates promotional materials, posters, advertisements, invitations and banners
  • Explain how to follow the university's visual identity standards and brand and marketing guidelines
  • Edit, provide suggestions for or help with the redesign of department websites
  • Provide suggestions for hiring a photographer or graphic designer
  • Advise how to boost your social media presence

Helpful tools

Submitted by Anonymous (not verified) on Mon, 11/24/2014 - 3:41pm

Media relations

Heath McCoy is our media expert, and can assess the potential your story has for local or national media coverage. Heath can help make suggestions for getting your story on the Faculty of Arts website and Arts Now, and he works closely with the editors of UMagazine and UToday. He is your partner in getting your story picked up by both campus and mainstream media.

University of Calgary style guide

As a world-class institution, it is important to maintain first-rate, professional standards in our print and online publications. Our university style guide is intended to provide a definitive resource for writers, offering a consistent approach to how we present ourselves to our internal and external audiences.

Visual identity guidelines

Visual identity guidelines
University Relations has published visual identity guidelines in a series of chapters. It’s imperative that these guidelines be adhered to in the production of any promotional materials, print publications or printed merchandise which references the University of Calgary, and the Faculty of Arts at the University of Calgary.

The following guidelines are currently available on the University of Calgary Brand website:

  • How to use fonts, logos, and university colours 
  • Templates for creating posters, invitations and promotional materials
  • Eyes High campaign graphic standards
  • Instructions for graphic designers

 

Design and publications

Imagine is a unique partnership between the University of Calgary and Xerox. Imagine provides on campus solutions including printing, design & communications, copy & scanning, print & fax technology, and document management. If you have promotional materials or a publication to produce, consult with the Communications and Marketing team on content strategy and with Imagine for design and printing.

Logo usage

The University of Calgary Faculty of Arts logo should be used, without exception, on all printed and electronic items that promote activities sponsored by the Faculty or its departments. When using the logo in an electronic form or on a website, please ensure that it is linked to the Faculty of Arts homepage. The logo is a proprietary symbol, and prior approval from Arts Communications and Marketing is required before the logo may be used; contact Jennifer Myers.

Online communications

Nikki Reimer is our digital specialist advisor. She can help organize information on your website, make sure your e-communications meet university brand and marketing standards, and make recommendations to help you communicate your material online more effectively. Nikki is also our social media expert; if you need help understanding how to use or improve your use of social media platforms, she is your contact. Nikki publishes ArtsNow, the faculty newsletter. If you have an event that needs promoting, email ArtsNow.

Helpful tips: working with the media

Engaging with the media is a great way to boost the profile of your research, your area of interest and the university as a whole. If you're planning an interview, let media relations specialist Heath McCoy know. 

> Helpful tips for working with the media

Contact the communications and marketing team

We're here to help!

> Contact us