Image of Bettina at Work

Dr. Bettina Liverant

Pronouns: she / her

Positions

Adjunct Assistant Professor

Faculty of Arts , Department of History

Contact information

Background

Educational Background

PhD History, University of Alberta, Edmonton,

MA History, University of Calgary, Calgary,

B.ARCH Architecture, Carlton University, Ottawa,

Research

Areas of Research

History of Retailing • Consumer History (Consumer societies, consumer capitalism, consumer credit, spaces of consumption) • Corporate Philanthropy • Material Culture, Architecture & Design • Daily life • Cultural theory & Sociology of Knowledge

My primary research interests lay at the intersection of commerce and culture. I have written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture. 

Publications

  • A Business History of Retail: From Trading Post to E-Commerce in the America and Canada. Routledge International Studies in Business History. (2024)
  • Buying Happiness: The Complicated Emergence of Consumer Consciousness in English Canada, 1890-1960 . University of British Columbia Press. (2018)
  • Rethinking Postwar Domesticity: The Canadian Household in the 1950s. In Asa McKercher and Michael D. Stevenson (eds), North of America Canadians and the American Century, 1945–60 (Vancouver: University of British Columbia Press):. 141-175. (2023)
  • Geographical Variations: USA/Canada. In Jon Stobart and Vicki Howard, eds., The Routledge Companion to Retail History (New York and London: Routledge):. 359-376. (2019)
  • Making a Market for Consumers: The Calgary Consumers’ League and the High Cost of Living. In Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power, Louis Hyman and Joseph Tohill, eds., (Ithaca NY and Toronto: ILR Press/Cornell University Press and Between the Lines Press):. 41-52. (2017)
  • Strategic Austerity: The Canadian Middle Path. In Consumption on the Home Front During the Second World War: A Transnational Perspective, Hartmut Berghoff, Jan Logemann and Felix Roemer, eds., (Oxford: Oxford University Pre. 249-278. (2016)
  • Canada’s Consumer Election (1935). In Consuming Modernity: Changing Gendered Behaviours and Consumerism, 1919-1945, Cheryl Warsh and Dan Malleck, eds. (Vancouver: UBC Press. 11-33. (2013)
  • Negotiating Narratives: Recent Approaches in Consumer Studies. Labour/ Le Travail, 71. 217-235. (2013)
  • The Incorporation of Philanthropy: Negotiating Tensions Between Capitalism and Altruism in Twentieth Century Canada. ” Journal of the Canadian Historical Society 20:1 . 191-220. (2009)
  • The Promise of a More Abundant Life: Canadian consumer society and the rise of the managerial state. Journal of the Canadian Historical Society 19:1 . 229-251. (2008)

More Information

Other Professional Work

Numerous articles on architecture, design, and financial strategy including in the Calgary Herald, Globe and Mail, Canadian Architect Magazine.

 

Professional Affliations

Canadian Historical Association (CHA), American Historical Association (AHA), Canadian Business History Association (CBHA)